News flash! A sale is not the back door of the sales cycle. It’s the door to another sales cycle. Whether it’s an up-sale, cross-sale or down-sale. Every sale should lead the customer into another sales funnel, or at least an “incubator” as they wait for your next product. This is where and why customer […]
[Infographic] Video Marketing & the Marketing Funnel
![[Infographic] Video Marketing & the Marketing Funnel](https://www.startuppers.blog/wp-content/uploads/2017/08/Video-Content-It-is-Role-in-the-Marketing-Funnel-Infographic-min-e1506947075299-300x222.jpg)
We hear so much about the growth in popularity of video be it live video or static video; every content marketing expert is quick to list the reasons why you’re missing out unless you are engaging in some form of video marketing. That’s perfectly fine and they are correct in their assertions that video is […]
The Importance of a Channel Partner Loyalty Program
Channel partners are that indispensable link of your indirect sale sequence that is responsible for driving a significant chunk of your business’ revenue. To ensure the smooth sailing of this aspect of sales, you have to have all your channel partners actively onboard. However, often at times accomplishing this feat is not as simple as […]
8 Reasons to Invest In Your Startup’s Name
When getting your startup off the ground, you’re likely overwhelmed by the sheer size of your to-do list. Between putting the finishing touches on your strategy, hiring top talent, and attracting investors, you may decide to simply choose the first name for your startup that comes to mind. One less thing on your to-do list, […]
[Infographic] Growing a Startup with Promotional Products
![[Infographic] Growing a Startup with Promotional Products](https://www.startuppers.blog/wp-content/uploads/2017/06/Grow-Differentiate-Promotional-Products-e1506950816895-300x222.jpg)
Being a part of a startup is immensely exciting but challenging at the same time. Your focus is on getting the message out about your new business offering but with so many markets being crowded, it can be a real struggle. Effort and determination are exactly what’s needed in a startup but also they need […]
The Importance of SEO Strategies to a Startup
So, you’re new to the business world with your groundbreaking, new business idea and you‘re keen as mustard to get started working with all the people who have said they will help you and you’re ready to take the world by storm. After your first few days, the hype dies and you’re left twiddling your […]
Social Branding – The Often Overlooked Key to Market Success
The internet age brought about some phenomenal resources for business owners today. Never before has it been so easy and inexpensive to get your message out there and by leveraging technologies like social media, blogging, and an inexpensive website, your business can have more reach than it ever would have gotten from an old Yellow […]
Why a Marketing Strategy is Crucial for Startup Success part 2
This is part two of a two-part article. Click here to read the first part. Paid Marketing: Costly but More Realistic The second approach is launching a traditional advertising campaign. This approach is what most people are familiar with; creating a variety of targeted messages that are transformed into advertisements that are broadcast over different media channels […]
Why a Marketing Strategy is Crucial for Startup Success part 1
This is part one of a two-part article. Click here to read the second part. In my experience of working at both startup incubators and accelerators, I witnessed countless app-based startups fail. In most cases, the failure is not around the technology. Most founders building an app are quite technically skilled and build a quality product. The problem […]
